Branding - Small business branding from officetarhibit: MarketingProfs Question 49527

Topic: Branding

Small Business Branding

Posted by officetarhibit on 4/23/2024 at 10:38 PM ET 50 Points

what should a small business do in the case of branding?

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Posted by Jay Hamilton-Roth on 4/24/2024 at 1:37 PM Member

Focus first on sales. Once you've got solid sales, then you can take the luxury of creating the brand "experience" for your target market.
Posted by mgoodman on 4/27/2024 at 4:33 PM Moderator

"... a small business" is pretty general. Can you be more specific? Where? What industry? Selling B2B or B2C? Distribution? What is the primary benefit you offer customers/consumers?
Posted by Gary Bloomer on 5/6/2024 at 4:29 PM Member

Branding what?
Posted by stacy on 5/20/2024 at 2:09 PM Member

The first thing you'll want to do is determine your budget.

Go thru the initial branding questions and really think about your answers. You can find a list of questions online. What are your core values? What do you provide that your competitors do not? What is your story, how did your business come to be? Long term vision?

Then with all that info in mind you can begin the creative process.
Taglines and content for website, social media, misc marketing pieces.
Then design begins: logo design, colors, fonts, what sort of images, etc.
Website design and other essential marketing materials are created, business cards, ppts, social media banners, etc...

Then when all that's done. You can announce it to the world!