Question

Topic: SEO/SEM

Google Amp And "owning" The User Experience

Posted by odurr on 4/3/2019 at 2:16 PM ET 250 Points
Our SEO company is recommending we make essentially all of our pages AMP friendly.

From what's been demonstrated to me and my own research, pages formatted within AMP structure rank higher and provide a better, faster user experience.

Although improvements have been made in response to AMP criticism, it seems that at the end of the day, Google is owning the user environment from search to discovery with AMP.

We are a local service, so we have placement in Local Services Ads, PPC, map pack, and organic listings. Organic seems to be the last place on that list where we can simply show up as we are and have an interaction with the user that we "own".

I'm hesitant about the long term implications of heavily relying on an AMP strategy and it becoming a liability down the road.

Thoughts?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/3/2019 at 3:19 PM Accepted
    It's quite possible that AMP will be a short-term benefit for your company. It's also possible that technological changes will pivot away from AMP in a few years, causing you to re-invest in the "next thing." The underlying question is the ROI for the conversion - how many people will benefit and how will that affect your bottom line.

    Depending on where you're located, you might want to attend an upcoming AMP seminar to learn more about the technology and see what other businesses such as yours may be doing (https://www.ampproject.org/latest/event/). Alternatively, review some case studies to learn what others have done and discovered (https://www.ampproject.org/case-studies/).
  • Posted by telemoxie on 4/4/2019 at 11:20 AM Accepted
    Regarding dependence upon Google, and the level of control Google has my standing between you and your target market...

    At a higher level, have you ever considered the following:

    If the Internet went away tomorrow, what would happen to our business?
  • Posted by Shelley Ryan on 4/23/2019 at 5:47 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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