Know-How Exchange : Taglines/Names

What is the name of the company? Is the objective of the tagline to let entrepreneurs know if they should consider you as a potential investor? Who is your main competition? What is their "tagline promise?"

I understand the premise of your post, and as a consequence, I suggest to you that it is most important that you respond to Michael Goodman’s questions above. I can say this with authority because my own consultancy represents startup & early stage companies to investment companies like yours.

Within that context, clients seeking venture capital help (your prospective customers) see the following four points as the major difficulties in the initial search for venture capital firms that they would be comfortable confiding in and working with:

1. How easy is it for prospective clients to do a due diligence check on your company?

2. How easy is it for prospective clients to directly contact your Chief Executive in the first instance, rather than a line manager with a title like account officer?

3. Are your terms and conditions of engagement easily accessible?

4. Can clients easily establish your company’s sphere of operations so they can ascertain early in the funding search that they are in a suitable place seeking initial discussions with you?

Those are the four initial points that startup & early stage companies are primarily concerned with. We would find it helpful if you could provide some comment about your situation relating to those points.

When you provide some details of your situation in relation to these four points, we at KHE will be in a more positive position to draft a few taglines for your consideration.

Why not simply, "Investors in Seed and Early Stage Tech"?

Or: "VC, seed and new tech, Texas"

if people know, from the context, that you're either a VC or a startup or a job applicant?