Question

Topic: Taglines/Names

Need A Name For Gluten Free Green Banana Flour

Posted by yusraahad96 on 9/21/2019 at 6:21 AM ET 125 Points
Want to launch a gluten free green banana flour in the market but can't think of a name which is catchy and easy to remember.
Also gonna launch a bread made from it along with other products.
Would be really grateful if someone could help me.
Thank you in advance.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/21/2019 at 12:19 PM Accepted
    Will the banana flour significantly differentiate you from your competition? How is banana flour better than other GF flours? Are people in your region aware of the benefits? What is your target region?
  • Posted by mgoodman on 9/21/2019 at 3:15 PM Accepted
    Who and where is your primary target audience? What unique benefit can they expect when they buy your product? Will the product be sold through retailers, or is it a direct sale? Who is the competition?

    Please answer Jay's questions (above).
  • Posted by chiron34 on 9/23/2019 at 12:47 AM Accepted
    What is the relative difference in sales revenue between just selling the GF banana flour as a DIY home product as against your revenue from sales of your value-added retail products? The difference will help you decide your predominant business focus. Following that line of thought, it will then be easier to determine suitable taglines for you to consider.
  • Posted by Shelley Ryan on 10/24/2019 at 10:08 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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