Question
Topic: Research/Metrics
Case Studies/metrics In Market Research Sales
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I started working at the market research company that sells market reports to the companies that are direct competitors. Our current sales presentations focus solely on the data we can provide. I recently offered to add case studies and metrics to the sales presentation. My manager says case studies are not possible because we are selling to competitors. And metrics are not possible because we can't prove a direct correlation between improved company's performance and making informed decisions based on our market reports. I started researching how other market research companies present their case studies, and I would really appreciate any advice from your experience on that topic. Thank you.