Question

Topic: Branding

Wellness Program That Includes Life Coaching-fitne

Posted by wellnesslifestyle25 on 3/6/2020 at 5:03 PM ET 125 Points
Need name suggestions for Life coaching mixed with energy work, meditation and physical exercise this is new altogether
Target are corporations-High schools and other institutions
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RESPONSES

  • Posted by Gary Bloomer on 3/6/2020 at 5:47 PM Accepted
    Two things:

    1. Your target is corporations, high schools, and other institutions? That's far too broad.
    Niche down. Pick one area and serve it well.

    2. Names don't really brand. Actions and experiences brand. So, what actions will you take, what cause and effect will you influence, and what kinds of experiences will you create?
  • Posted by Jay Hamilton-Roth on 3/7/2020 at 4:26 AM Accepted
    Are you targeting high school students or staff? Corporate executives or staff? Where? How is what you offer significantly better than options currently on the market? What tangible benefits will people receive from using your services?
  • Posted by mgoodman on 3/8/2020 at 6:29 PM Accepted
    Gary and Jay have asked some important questions. Before we can come up with a good name for your business, we will need more complete information from you. You need to really focus on these strategic underpinnings as a first step.
  • Posted by Shelley Ryan on 3/27/2020 at 10:27 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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