Frequently Asked Marketing Question

Difference between product marketing and product management?


Answer:

Product marketing and product management are two distinct roles within a company, although they often work closely together. Product marketing focuses on promoting and selling a specific product or service to customers, while product management is responsible for the overall strategy and development of a product. Product marketers are involved in market research, creating messaging and positioning, and developing marketing campaigns to drive sales. Product managers, on the other hand, are responsible for defining the product roadmap, prioritizing features, and working with cross-functional teams to bring the product to market. While both roles are crucial for the success of a product, they have different focuses and responsibilities.