eMarketing: New Rules for Opportunity

If there was ever a time to take the plunge into Internet marketing, now is the time. Why now?

Internet marketing — or eMarketing, as we refer to it at GotMarketing — is incredibly cost-effective, and in today's uncertain economy, cost-effective marketing is mandatory. eMarketing is immediately measurable in ways that traditional marketing will never be, and no one can afford to make mistakes on a limited budget.

If you're like most of us, you'd like to do more marketing for your buck. If you aren't already an expert, read on. This article will help demystify eMarketing. At the end, you'll feel like you've had a reality check. You'll come to realize that the Internet is really just another marketing tool, but a very powerful and cost-effective marketing tool with a new set of rules and opportunities.

This article will focus on the 4 Ps of eMarketing — a new world order that is both a constraint and an opportunity for marketers trying to take advantage of the Internet's power and reach.

What the heck is eMarketing, anyway?

When we asked our users what eMarketing meant to them, we got many interesting answers, including “email”, “marketing on the Internet”, “Web-based marketing”, “online marketing”, “Customer Relationship Management” and “marketing automation”. That's quite a range of answers. It implies that there is no generally accepted answer and proves that there is a lot of confusion out there.

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Lynda Partner is CEO of GotMarketing, provider of self-serve email marketing software. She can be reached gotceo@gotmarketing.com