First, let me thank Iain Webster of idDeals.com for bringing this excellent expression to my attention.
What does it mean? Well, its literal meaning relates to canned goods on supermarket shelves. If your can is up there among thousands of others, the label had better state pretty clearly exactly what’s in the can.
Sliced peaches? Peas? Coffee?
Really, it would be unthinkable for a can label designer to feel that any job was more important than simply describing the can’s contents.
So here’s the question...if your Web site were up on a shelf among tens of thousands of others (it is!), do you tell people what’s in the can?
How quickly can a first-time visitor find out exactly what’s in your 'can?'