Can’t Get No Respect? Our SWOT Team Tackles Telemarketing

“Respect is a nebulous term but we all know when marketers aren't giving us enough!” Thanks to James Gardner of One to One Interactive for summing up the rest of the SWOT team sentiments when they provided their responses to this marketing dilemma: Telemarketing: Dialing for dollars is harder than ever. Whether or not you choose to use this controversial marketing tactic, read below for your peers' best advice.

You may also wish to help figure out this issue's marketing dilemma as an established company struggles in a new niche market. Stumped with your own marketing problem? Ask our SWOT Team for help. Join us. We promise you won't be disappointed. When we tap into our collective experience, strength and hope—everyone benefits. And you could win a copy of our book, A Marketer's Guide to e-Newsletter Publishing.

This Issue's Dilemma

SWOT Category: External Opportunity

Established company struggles to enter a new market

There is nothing sexy about our dilemma. It is just real. We are a furniture company that supplies banquet furniture to high end hotels both nationally and internationally. After being in the business for more than a decade, we have established a good reputation and market share in our niche—hotel banquet furniture.

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Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.