Keywords to Improve Site Conversion Rates

I've been under pressure lately to come up with more advice on organic search engine optimization. Specifically, readers want to know more about how an effective keyword strategy can improve Web site conversion rates.

Well, here is my take on it—based on the Web analytics evidence of our own keyword strategy.

Use the Correct Lingo… Comprende?

Have you ever been in a room where people are talking but you don't understand a thing about the topic, or perhaps even the language?

Take it from one who knows, it can be quite frustrating. I live in Finland and speak only a little Finnish. Daily I'm subjected to conversations and have only a slight idea about what is being said.

I'm a curious (some would say nosy!) soul, so this infuriates me. Especially if I'm on a bus and see grannies cracking up with laughter at a private joke I'm too ignorant to be in on.

→ end article preview
Read the Full Article

Steve Jackson (steve@conversionchronicles.com) is editor of the Conversion Chronicles and CEO of Aboavista, a Finnish company that improves Web conversion rates.