10 Tips for Getting the Most Out of Your Next Speaking Opportunity

by Amanda Watlington

Published on March 23, 2004

Tags: Conferences, PowerPoint, Public Speaking, Thought Leadership

Speaking at conferences as an expert is a proven means of introducing yourself to new prospects. These engagements must yield business; otherwise, they are merely costly marketing efforts—considering the real and opportunity costs of preparation, travel and out-of-office time.

Here are 10 tips for how to maximize the business results from your next conference speaking engagement.

1. Stick to the topic

Conference planners carefully develop and advertise their sessions with the expectation that speakers will actually speak on the assigned topic. Being an expert in the field does not entitle you to arbitrarily change the conference program. Attendees choose to attend sessions from a list of options and expect to hear you present on the chosen topic.

If you are unsure of what you are expected to deliver, read the promotional material and, if need be, check back with the conference organizers. Even if you are delivering a relatively stock presentation, tailor it for your audience.

2. Speak within the allocated time

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Amanda G. Watlington, Ph.D., heads up Searching for Profit (www.searchingforprofit.com).

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