SWOT Team: Looking Under the Newsletter's Hood
Marketers know the value of publishing a newsletter to reach prospects and customers. But there's a lot of prep work involved in any publishing venture, no matter how humble or ambitious.
From content preparation to coding to delivery, a lot goes on behind the scenes in newsletter publishing. A newsletter's design code, in particular, can greatly affect how the newsletter appears and where it gets sent (to spam neverland or to the intended inbox). This code can greatly influence the effectiveness of a newsletter.
Many businesses use Web development tools and online Web applications that spit out code. Few do it from scratch, writing HTML by hand. What approaches or steps do newsletter publishers need to follow to ensure the newsletter makes it all the way to recipients' inboxes?
What questions do you have to guarantee 2005 is a success for your business? We hope your problems are small, like accidentally writing 2004 on your checks. But if they're bigger than that, 200,000 "MarketingProfs Today" readers can provide ideas you may not consider when working on your issue. Present your marketing challenge and receive a complimentary copy of our book, A Marketer's Guide to e-Newsletter Publishing.
This Week's Dilemma
Creating effective newsletters, code and all
→ end article preview
Read the Full Article
Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.
