If your visitors like your Web site, there is a very good likelihood that the search engines will, too.
With this in mind, the following 10 tips focus on how to develop your site with your visitors in mind, and also effectively conduct search engine optimization.
1. Pick appropriate keyword phrases
This is the single most important thing to do when it comes to optimizing your site for search engines. The words and phrases that your potential customers type into the major search engines are the keywords your site should be using within the specific areas of your Web page (see points 3 and 4, below). Useful keyword research tools are available on the Web, including Wordtracker and Keyword Discovery (both offer trial versions).
However, if you want to find out accurate figures of how many people are searching for your targeted keywords per week/month/year, run a Google AdWords and/or Yahoo/Overture campaign and you will get extremely accurate figures of search engine traffic while (hopefully) generating income that will pay for your research.
2. Optimize every page on your site
Optimizing each Web page is overlooked by so many sites. It can be the difference between competing for a highly competitive keyword phrase such as "Irish Hotels" on your home page, and competing for a much less competitive keyword phrase such as "Hotels in County Galway" on another relevant landing page.
3. Optimize your page titles