A couple of weeks ago I gave a short talk on building your newsletter lists with barter co-registration.
That is to say, when someone signs up for my newsletter, I list some other newsletters they might be interested in on my site's thank-you page. People can simply check a box next to the other newsletters they want to receive, click one button, and they're done.
The publishers I partner with do the same for me, listing my Excess Voice newsletter on their sign-up thank-you pages.
No money changes hands. And I'm careful about the publishers I partner with. I only want to recommend good content. I imagine my co-registration partners feel the same way.
Does it work? Does it ever.
Over the last year over 30% of my newsletter's new subscribers have come via co-registration.
Now for the surprising part: At the beginning of my talk I asked everyone in the audience whether they had any kind of co-registration program in place for their own newsletter.
Out of an audience of several hundred, maybe 10 people raised their hands.