A couple of weeks ago I gave a short talk on building your newsletter lists with barter co-registration.

That is to say, when someone signs up for my newsletter, I list some other newsletters they might be interested in on my site's thank-you page. People can simply check a box next to the other newsletters they want to receive, click one button, and they're done.

The publishers I partner with do the same for me, listing my Excess Voice newsletter on their sign-up thank-you pages.

No money changes hands. And I'm careful about the publishers I partner with. I only want to recommend good content. I imagine my co-registration partners feel the same way.

Does it work? Does it ever.

Over the last year over 30% of my newsletter's new subscribers have come via co-registration.

Now for the surprising part: At the beginning of my talk I asked everyone in the audience whether they had any kind of co-registration program in place for their own newsletter.

Out of an audience of several hundred, maybe 10 people raised their hands.

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ABOUT THE AUTHOR
image of Nick Usborne

Nick Usborne has been working as a copywriter and trainer for over 35 years. He is the author of Net Words, as well as several courses for online writers and freelancers. Nick is also an advocate for Conversational Copywriting.

LinkedIn: Nick Usborne

Twitter: @nickusborne