Marketing Profs

I'm working on putting together the slides for a webinar on this topic right now, and am amazed by the number of places you can find content for your newsletter.

Some of it takes the form of free articles.

Some of it you pay for, and can request any kind of content you like.

One way or another, whatever your industry and the focus of your e-newsletter, there are plenty of places to get good content for every issue you send.

Why would you look outside your company e-newsletter content?

That's a reasonable question.

In fact, one can often find more than enough original content within your own company.

But the last time I did a webinar on the topic of e-newsletters, a lot of people attending said they simply didn't have time to create newsletter content. The resources just weren't being made available to them.

My first reaction to that is that someone up the ladder should make those resources available. Newsletters are too important to be created only "if we have time."

But in the case of many online marketing groups, the fact is they don't have the internal resources to generate quality e-newsletter content on a regular basis.