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Where to Find Good Content for Your Online Newsletter

by Nick Usborne  |  
April 17, 2007

I'm working on putting together the slides for a webinar on this topic right now, and am amazed by the number of places you can find content for your newsletter.

Some of it takes the form of free articles.

Some of it you pay for, and can request any kind of content you like.

One way or another, whatever your industry and the focus of your e-newsletter, there are plenty of places to get good content for every issue you send.

Why would you look outside your company e-newsletter content?

That's a reasonable question.

In fact, one can often find more than enough original content within your own company.

But the last time I did a webinar on the topic of e-newsletters, a lot of people attending said they simply didn't have time to create newsletter content. The resources just weren't being made available to them.

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Nick Usborne has been working as a copywriter and trainer for over 35 years. He is the author of Net Words, as well as several courses for online writers and freelancers. Nick is also an advocate for Conversational Copywriting.

LinkedIn: Nick Usborne

Twitter: @nickusborne

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  • by dianne Tue Jun 16, 2009 via web

    This article didn't answer the question in the title! Where do you find good content? Just says it's out there. That sure helps....

  • by steve Mon May 17, 2010 via web

    did you ever finish the slideshow? if so please post a link.


  • by Chris Little Mon Nov 29, 2010 via web

    Great content can be found at

  • by Tami Wed Oct 25, 2017 via web

    Nice! I love going to the intranet and getting good content. There are all sorts of good places to find content for an external newsletter - hot worldwide topics, topics your organization is passionate about (giving or employee engagement), your products and services, pain points your customers and prospects face, industry insights (what's happening within the industry you serve), customer spotlight, topics your executives care about, topics you personally care about and more.

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