Marketing Challenge: Do You Stalk Customers?

by Hank Stroll

Published on March 27, 2007

Tags: Customer Acquisition, Customer Engagement, Management, Sales

We've learned not to trust email to arrive safely in the recipient's inbox. So we leave voicemail asking whether the person received the email or the earlier voicemail.

Even if we had a 100 percent guarantee on technology, many people would still follow up to see whether the person received an earlier email or call.

Where do you draw the line to avoid becoming a "stalker" or "that crazy person who keeps calling and emailing?"

Current Marketing Challenge

Help! I don't want to be a voicemail stalker

I'm having trouble getting callbacks from a few potential clients. I leave a number of messages in their voice mailboxes, yet they don't call me back. I offer a great service that I know would help them, if only I could speak with them about it.

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Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.

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