Marketing Challenge: Three Ways to Fire up the Team
We love email. It's fast, it's easy, and it stops phone tag. But it has problems. Does the other person actually receive and see the email? Or is it caught in ISP or corporate filters? If it manages to make it to the inbox, does the person open it within a reasonable time?
Even if email arrives and is opened on time, it may not cause prospects to act. Email exchanges help build relationships, but not by themselves. Phone conversations and face-to-face meetings still play an important part in interacting with customers.
Yet one reader can't seem to encourage staff to go beyond email to contact clients. Do you ever have this problem? Read on for three ways you can motivate employees to use other communication methods.
Current Marketing Challenge
How do I light a fire under employees?
We have almost 30 employees. As a manager, I see a problem with our sense of urgency when it comes to contacting prospects and following up with clients. Little things are starting to concern me.
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Hank Stroll (Hank@InternetVIZ.com) is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.
