Is pay-per-click losing momentum? Is growth in the channel waning? In a recent blog post, Steve Rubel wrote, "I am calling a top to this market now. There are five reasons why a pay-per-click advertising recession looms!"
To further explore pay-per-click's future, we turned to Steve and Alan Rimm-Kaufman.
Alan leads the Rimm-Kaufman Group, a direct marketing services and consulting firm, and he's a fan of pay-per-click. Steve, senior vice-president in Edelman's me2revolution practice, has his doubts.
We dove into questions such as these:
- Are people numbing to pay-per-click ads as they have to banner ads?
- Is the pay-per-click channel maturing, and what does that mean?
- Is pay-per-click more, or less, trustworthy than public relations?
- Can combining channels help drive your pay-per-click results?
Now, kind listeners, it's your turn. Please let us know whether you vote thumbs-up or thumbs-down on pay-per-click by leaving a comment on the MarketingProfs blog. Or, toss out another topic you'd like us to explore. And thank you for listening!
Paul Dunay is director of global field and interactive marketing for Bearing Point (www.bearingpoint.com).