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MarketingProfs Podcast on Pay-per-Click: Boom or Bust?

by Paul Dunay  |  
November 20, 2007
  |  4,983 views

Is pay-per-click losing momentum? Is growth in the channel waning? In a recent blog post, Steve Rubel wrote, "I am calling a top to this market now. There are five reasons why a pay-per-click advertising recession looms!"

To further explore pay-per-click's future, we turned to Steve and Alan Rimm-Kaufman.

Alan leads the Rimm-Kaufman Group, a direct marketing services and consulting firm, and he's a fan of pay-per-click. Steve, senior vice-president in Edelman's me2revolution practice, has his doubts.

We dove into questions such as these:

  • Are people numbing to pay-per-click ads as they have to banner ads?
  • Is the pay-per-click channel maturing, and what does that mean?
  • Is pay-per-click more, or less, trustworthy than public relations?
  • Can combining channels help drive your pay-per-click results?

Enjoy...


Link to Original Audio Source

Now, kind listeners, it's your turn. Please let us know whether you vote thumbs-up or thumbs-down on pay-per-click by leaving a comment on the MarketingProfs blog. Or, toss out another topic you'd like us to explore. And thank you for listening!


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Paul Dunay is director of global field and interactive marketing for Bearing Point (www.bearingpoint.com).

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  • by daisy Fri Jul 18, 2008 via web

    Well, now the days, people are more tend to go with a mix strategy rice in a plate. They are liking banner ads with their paid campaign results. Even people are more likely to go with Search engine optimization but still playing with pay per click. So it is not sure to announce any recission in ppc market. As per a research conducted by Isotree.com (A popular ppc management company) there is a tendency to get services from lead generation company rather than to manage own campaign by individual efforts.

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