Is pay-per-click losing momentum? Is growth in the channel waning? In a recent blog post, Steve Rubel wrote, "I am calling a top to this market now. There are five reasons why a pay-per-click advertising recession looms!"

To further explore pay-per-click's future, we turned to Steve and Alan Rimm-Kaufman.

Alan leads the Rimm-Kaufman Group, a direct marketing services and consulting firm, and he's a fan of pay-per-click. Steve, senior vice-president in Edelman's me2revolution practice, has his doubts.

We dove into questions such as these:

  • Are people numbing to pay-per-click ads as they have to banner ads?
  • Is the pay-per-click channel maturing, and what does that mean?
  • Is pay-per-click more, or less, trustworthy than public relations?
  • Can combining channels help drive your pay-per-click results?


Link to Original Audio Source

Now, kind listeners, it's your turn. Please let us know whether you vote thumbs-up or thumbs-down on pay-per-click by leaving a comment on the MarketingProfs blog. Or, toss out another topic you'd like us to explore. And thank you for listening!

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Paul Dunay is director of global field and interactive marketing for Bearing Point (