by Meryl K. Evans and Hank Stroll
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Impressive Super Bowl plays don't happen by accident, at least not often. Sometimes a team gets lucky with a last-second Hail Mary pass or an on-the-spot play change. Otherwise, coaches plan every play, and the players practice until they can do them in their sleep. Successful search engine marketing takes that kind of effort.
Small businesses don't have the resources for the amount of effort needed to succeed with the likes of Google, Yahoo and MSN Search out there. Luckily, the Internet offers lots of free tools to maximize marketing and search engine efforts. Readers offer three ways to take advantage.
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Open mouth. Insert foot. |
How can we score high with search engines on a small budget?
My company is a small business with a small marketing budget that matches the size of our business and the number of employees (two). We have a Web site, and no doubt our competitors have better luck with buying keywords to get better search engine rankings. What do readers recommend for those with a small budget who want to improve search engine results?
—Arnold
The following responses offer options that can take little to a lot of time to do. It's all about how much you want to invest. Here are three ways to help your site score high with search engines:
- Review your Web site design
- Write online content
- Analyze Web site data
Review your Web site design
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