by Nick Usborne
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Site visitors rarely want to view just one page on your site, except in the case of landing pages or single-page sites.
If people actually want to get something done on your site, they will generally work through two or three different pages before taking an action.
So here is the question of the day: How well do your pages work together?
Or to put it another way: How strong is the transition between your pages?
As online writers we focus a lot of attention on getting individual pages well written.
But when it comes to actually using a site, from the visitor's point of view the greatest point of indecision usually comes at the end of each page.
You may have written some wonderful content which holds a high percentage of readers right through to the end of the last paragraph.
But then what?
If you look at your site statistics you'll find that plenty of visitors leave after they have spent just enough time to finish reading the page.
Why didn't they click forward?
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