Eight Fast-Acting, Low-Cost Marketing Tactics That Can Make a Difference NOW

by Michael Goodman

Published on June 24, 2008

Tags: Advertising, Email Marketing, Marketing Tips, PPC Campaigns, Public Relations, Sponsorship, Trade Shows/Events

The following article was adapted by Mack Collier from the MarketingProfs Marketing How-To Guide.

Effective marketing campaigns don't necessarily require big-company budgets. By being smart in the up-front planning stage, you can maximize the greatest value from your budget, regardless of its size. Often, these up-front activities use 10-20% (or more) of the marketing budget if you have not dealt with them explicitly before.

It's vital that you do your homework before you begin to develop specific strategies and plans. Once you have, it's time to consider your options for fast-acting, low-cost tactics that can really make a difference to your business NOW.

Here are eight low-cost tools you can use immediately to give your marketing program an instant shot in the arm.

1. Pay-Per-Click (PPC) Advertising

New media—email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and Web site design—are all vehicles that can have a significant impact on short-term marketing results.

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Michael A. Goodman is a marketing/management consultant and author of the book The Potato Chip Difference: How to apply leading edge marketing strategies to landing the job you want. For more information, visit PotatoChipDifference.com.

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