To companies unfamiliar with the blogging landscape, bloggers may seem completely unreachable. There's no shortage of examples of companies and organizations that have made bad impressions on bloggers by trying to reach them on their terms, instead of the bloggers'.
But if your company wants to engage and interact with bloggers, the process can be surprisingly easy, even if the company doesn't itself have a blog.
This article will walk you through the process of launching a simple yet highly effective blogger outreach program in one day.
Getting Started and Creating a Timeline
First, let's assemble a couple of online search tools to help us find the bloggers who we want to reach out to:
- Google Blog Search—This one is pretty self-explanatory: Google's famous search engine, but for blogs.
- Technorati—This will let you search for blog posts as well as videos and other media created online.
There are dozens of other search tools available, but for this article we'll focus on these two.