Five Ways to Maximize ROW (Return on Webinar)

by Kimberly Smith

Published on April 28, 2009

Tags: Collaboration, Customer Engagement, Feedback, Interactive Marketing, Marketing Strategy, Measurement, Public Speaking, Webinars

Ann Handley and Shelley Ryan of MarketingProfs are back to guide you through the technical steps for ensuring your webinar becomes a smash hit—as much within your own organization as among the intended audience.

(Also see part 1 of this article series: "Webinar Essentials: Five Must-Have Ingredients of Success.")

It all starts with creating a great user experience and initiating the conversation, then following through with prospective clients to make sure the relationship jell. Here's how.

1. Make It Interactive

"No one wants a one-way conversation in this Web 2.0 era... you need to make sure you have a way to keep the audience engaged," advised Ryan. Achieve that engagement with the following steps.

Incorporate chat and user polls

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Kimberly Smith is a staff writer for MarketingProfs. Reach her via kims@marketingprofs.com.

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