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Five Ways to Maximize ROW (Return on Webinar)

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Ann Handley and Shelley Ryan of MarketingProfs are back to guide you through the technical steps for ensuring your webinar becomes a smash hit—as much within your own organization as among the intended audience.

(Also see part 1 of this article series: "Webinar Essentials: Five Must-Have Ingredients of Success.")

It all starts with creating a great user experience and initiating the conversation, then following through with prospective clients to make sure the relationship jell. Here's how.

1. Make It Interactive

"No one wants a one-way conversation in this Web 2.0 era... you need to make sure you have a way to keep the audience engaged," advised Ryan. Achieve that engagement with the following steps.

Incorporate chat and user polls

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Kimberly Smith is a staff writer for MarketingProfs. Reach her via

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