Three Steps to Making Valuable Customer Connections on Facebook

by Kimberly Smith

Published on March 3, 2009

Tags: Community, Customer Relationships, Facebook, Feedback, MySpace, Social Media, Social Networking

Facebook is by far the most trafficked social-networking site on the Web, with more than 1.19 billion monthly visits and nearly 68.56 million unique visitors in January 2009, according to Compete.com.

MySpace, in the No. 2 position, registered some 810.15 million visits and 58.56 million unique visitors in the same month, and No. 3 Twitter received 54.22 million visits and 5.98 million unique visitors.

In fact, Facebook, which continues to grow, trailed only Google, Yahoo, MSN, Live.com, eBay, YouTube, and Amazon in terms of unique visitors in January, Compete found.

But what Facebook provides marketers that few of those online giants can offer is the ability to directly connect with customers, and potential customers, on a deep and personal level.

If you're not leveraging that opportunity to cement relationships and differentiate yourself in the mind of the consumer, you're opening the door to competitors who are.

To get you started, we've outlined the first steps to take, along with considerations to keep in mind, for building your Facebook fan base and ensuring that your customer connections and interactions remain both positive and enduring.

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Kimberly Smith is a staff writer for MarketingProfs. Reach her via kims@marketingprofs.com.

NOTE: MarketingProfs does not allow its content to be lifted wholesale and republished elsewhere without a licensing agreement. For more information on copyright and licensing, see here.

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Comments

by Kurt Wed Mar 4, 2009 via web
Great to see that you do an article on Facebook and yet don't offer the possibility of sharing this article on Facebook.

Mmmmmmmm......... walk the walk
by Rick.M Fri Mar 6, 2009 via web
Good stuff. Thank you for sharing.
by nuvs Fri Mar 27, 2009 via web
Kurt:

You *can* share this article via Facebook—there is a "Share" button at the bottom of all articles.

Of course, if MarketingProf content you are sharing is for Premium users, other folks won't be able to actually see the whole thing!