MarketingProfs: Marketing Resources for Marketing Professionals

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  Five Lessons From the Social Media Frontlines 

  by Debra Ellis

  Social Media

  The rules of social media are just now being written, so they are more like guidelines than well-defined best-practices. In other words, it doesn't make sense to blindly follow rules someone else has set. There's only one sure way to know what works for you in social media: Test it. ... more
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  Eight Tools to Help You Manage Social Media Content Overload 

  by Clay McDaniel

  Social Media

  Marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms—inviting customers to comment on their products and services across the Web. The result? Content overload. Here are eight tools to help you tame and respond to the otherwise overwhelming flow of information. more
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  Six Socially Responsible Tactics That Grow Your Small Business 

  by Geri Stengel

  Customer Relationships

  It's a global trend: Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible enterprises. Small-business owners can use the corporate social responsibility trend to improve their own businesses and stand out from competitors by taking the following steps. more
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  Open-Source Social Publishing Opens Doors for Marketers 

  by Lynne Capozzi

  General Management

  Does the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe. However, open source not only offers the collective creativity of a large, vibrant community but also promises a new level of customer engagement, brand equity, and a competitive edge for today's marketers. more
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  Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity) 

  by Gordon Plutsky

  Strategy

  Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ROI for all digital initiatives. Still, there is opportunity—but you need embrace a multichannel approach. Catalogs are a great example. more
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  How to Identify and Avoid This Survey-Questionnaire Design Problem: Mixed-Mode Scales 

  by Carey V. Azzara

  Market Research

  Data from mixed-mode questions are hard, if not impossible, to interpret accurately. But such flawed survey questions abound, perhaps because at first blush they seem entirely workable. Here's why they're not—and how to avoid them in your survey instruments. more
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  A New Job-Search Paradigm: A Darn Good Resume Is Not Candidate Marketing! 

  by Debra Feldman

  Career Management

  Most job seekers start their job-search process with many of the same ineffective steps—holdovers from a time before the rise of technology and social media. A job search, like successful business projects, should be expertly strategized, organized, and implemented. more
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  Formulate Your Content Strategy in 10 Simple Steps 

  by Steve Sponder

  Strategy

  Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy. And, more and more, brands are recognizing that a strategic approach to content is becoming important. To help, here's a simple 10-step systematic process for formulating a content ... more

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