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Question:How do I know whether the web is the best way to inform my customers about my company?

Answer:The decision to use the Web to inform can be based on the following basic criteria:

Will it deliver better knowledge?
Will it deliver this knowledge more efficiently?
Will it deliver this knowledge more cost-effectively?
Will it deliver this knowledge faster?

Also, you should keep in mind that content tends to deliver more value under the following conditions:

The easier it is to turn a piece of knowledge into content
The more people that need to be informed
The more geographically dispersed these people are
The more quickly they need to be informed
The more precise and accurate the information needs to be
The higher the cost of human-to-human information is compared to content

For more information, please read the full article Measuring the Value of Your Content

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