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Question:How do I give "personality" to my newsletters and marketing communications?

Answer:Injecting personality into your publication is one way to give yourself a little edge in the battle for the hearts and minds of the market.

You're probably using your newsletter to " long-term relationships and a better rapport with customers or prospects. Valuable content is the foundation on which this is based. Personality is the icing on the content cake.

A little dose of personality helps build that reader rapport and adds uniqueness to your publication; it's something competitors can't copy so easily.

The right personality can also complement the image of your brand, product, website or company--essentially reinforcing whatever impression or message you're trying to communicate.

Which is all well and good. But what is this personality?

You can learn a lot more reading this excellent article by contributor Mark Brownlow here!

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