MarketingProfs - Management: Marketing Concepts and Strategies
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Management |
Management
Previously he was on the faculty in the Graduate School of Business at Stanford University. Just prior to that appointment, he was a consulting member of the technical staff at Bell Labs (now Lucent Technologies). He has written about technology for over 15 years in both the academic and popular press, most recently as the weekly e-marketing columnist for Upside.com. He has also acted as a consultant for a range of technology and science-based companies, including Intel, Texas Instruments, Informix, and Amgen.
With almost 20 years experience as a business journalist, she has written and edited articles, newsletters and ebooks on the subject of online marketing and advertising. In a past life she was a regular contributor to a host of publications and newspapers, including The Boston Globe, Inc., Venture, American Baby, and more obscure trade publications than she'd care to remember. Ann can be reached at ann@MarketingProfs.com Roy can be reached at Val Frazee (Director of Enterprise Solutions) has 10 years of experience in the publishing industry. Her graduate studies included a focus on entrepreneurship - a natural
progression after working as an editor with a series of magazine and Web
startups. She is a regular contributor to BusinessWeek Online (MBA Journals) and has written several articles for Workforce magazine, Global Workforce and other trade publications. Debbie MacInnis
(Associate Editor) is a Vice Dean of Research and Professor of Marketing at the University of Southern California.
She is a recognized expert by the marketing field in all aspects of consumer behavior
with a special expertise in branding and advertising. She is co-author of a highly respected
textbook
on consumer behavior and is the past President of the Association of Consumer Research. She has consulted with several major advertising
agencies and consumer product advertisers. |
Allen
Weiss is founder and Publisher
of MarketingProfs.com.
Ann Handley (Chief
Content Officer) is co-founder and former editor of ClickZ.com. 
Roy
Young (Chief Revenue Officer) identifies, incubates and grows sources of revenue including Premium membership, corporate services and events. He built and leads our highly successful MarketingProfs Know-How Seminars online program. 
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