In part 1 of this series, we defined usability testing and testing tools; provided an example of how usability testing can improve a website (by adding $300 million per year in incremental sales); and reviewed the first six low-cost or no-cost usability tools.
To quickly recap: You can increase your website's conversion rates and improve your sales by conducting usability testing to find and fix the places where your customers are abandoning your site.
By incorporating usability testing before, during, or after development, you can achieve significant gains.
The first in this series of articles discussed the following six tools:
- A piece of paper and a pencil
- Concept Feedback
In this article, I will briefly review the next five tools (in alphabetical order), starting with No. 7, Crazyegg.
7. Crazy Egg
Crazy Egg provides real-time reporting based on several data points, including click location, referrers, search terms, operating system, browser type, and more. Crazy Egg gives researchers the ability to share results with others via customized read-only reports with restricted access (on Crazy Egg servers). Report data can be downloaded and used in Excel or related spreadsheet programs.