Yes, Facebook Is a Business Tool

by Paul Chaney

Published on November 17, 2009

Tags: Facebook, Google, Marketing Tips, Online Marketing, Search Engines

The following article is based on an excerpt from The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media (www.thedigitalhandshake.com).

Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses.

Accordingly, it can be highly useful as a business tool. This article addresses various ways that businesses can market using Facebook.

Facebook Public Profile

A Facebook Public Profile (aka a Facebook Page) is an ideal place for businesses to establish a beachhead within the social network. It is, also, one of the most overlooked.

I've noticed that many companies use other parts of the platform (Groups and personal profiles, in particular) to set up a presence, but they never bother to create a Public Profile.

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Paul Chaney is "The Social Media Handyman" and the author of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media (www.thedigitalhandshake.com). Reach him via pchaney@gmail.com.

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Comments

by Christine Tue Nov 17, 2009 via web
Thanks for discussing the different tools that Facebook has to offer and will help with my Facebook Page.

Check out my Facebook Page: http://www.facebook.com/pages/Masters-Glass-Art/96978179542?ref=mf

Christine
by Emily Tue Nov 17, 2009 via web
Anyone else had an issue of trying to create a business page only to get an error from Facebook saying that the name is restricted and you must contact support to get that business name? Have seen several people on Twitter encounter the same thing, and as the authorized rep for the company, I'm pulling my hair out for some help - over 6 months with no response from Facebook. Any help would be GREATLY appreciated.
by Paul Chaney Wed Nov 18, 2009 via web
Emily, unfortunately I've not experienced that problem to date, though I have had issues that led me to contact Facebook support (or lack thereof is more the case). I'm still waiting and it's been months.
by Emily Wed Nov 18, 2009 via web
Thanks for the reply Paul. If you ever do find someone at Facebook willing to help, please let me know. It's extremely frustrating!!
by Stef Sun Dec 6, 2009 via web
This tool be seen by managers as 'inviting criticism?' Obviously an open dialogue is the benefit of this tool so can you suggest any 'harm minimization' strategies?
by Brian Wed Dec 23, 2009 via web
This is all about to change. The biggest part about FB's new changes is that interactions on pages are not going to show up in your fans' news feeds. It really stamps out the viral effect.
by Alexa Samuels Wed Feb 17, 2010 via web
Paul, very helpful article. Thank you!

FYI, when I checked into Lexicon, I received the following message:

"Thank you for your interest in Lexicon. We are removing the Lexicon product from Facebook for the time being. We may bring components of Lexicon back in the future, but we are focusing development on our analytics tools for Page owners, advertisers and Platform developers."

I'm sure it was operational at the time of writing. Keeping current is the biggest casualty of the hyper speed at which social media evolves.

Cheers,
Alexa

http://alexasamuels.com