Five Ways to Improve Your Landing Pages Right Now

If you are driving clicks through paid advertising, you are probably using landing pages. And if you are like most marketers, your results are probably so-so or unremarkable. On average, only about 3% of paid clicks convert. That's a lot of conversions left on the table.

Luckily, there are things you can do right now to dramatically improve your online conversions.

1. No More Landing Pages

Make a paradigm shift to stop thinking in terms of landing pages and focus instead on creating conversion-focused experiences.

It's hard to convince respondents to convert when you dump them onto a single page. A well-designed conversion experience, however, can seduce a lot more conversions from your audience by creating a relevant path from the click-through to the conversion.

2. Message-Match

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Anna Talerico is executive vice-president of ion interactive (www.i-on.com), a company that pioneered in post-click marketing. Anna and her colleagues provided professional guidance and assistance in the development of SmartTools: High-Performance Landing Pages specifically for MarketingProfs Premium members.