Ten Ways to Drive Consumer Action With Online Video
There's no question that online video is fast becoming a favorite of Internet users around the world. In fact, online video views have surpassed core search queries, and YouTube has become a top search engine.
But this shift in consumption has left marketers searching for the best ways to incorporate online video in their campaigns. The hit-or-miss nature of viral video, the brand quality considerations of user-generated content, and the general disdain for television commercials online have left marketers wondering, "How do I make video work for me?"
Video advertising is known for its powerful branding ability, but it can also be a great direct-response vehicle that drives measurable actions that result in sales when used properly on the Web. And with new production methods, quality online video can be produced for as little as $1,000 to $5,000 per piece, making video a marketing tool that can be used in multiples across Web campaigns while driving high return on investment.
In this article I highlight 10 ways that marketers can drive consumer action with online video.
1. Tell a compelling story
With users in control and limitless options available to them at the click of their mouse, your video must be compelling. Once users click play, you have 5-10 seconds to engage them and keep them watching.
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Comments
Great, useful info! I agree wholeheartedly with your points that one needs to not hard-sell or over-produce their video clips, and be authentic, and always make the info in the video as useful to the audience as possible - because that's the way to build credibility.
Bud - Aside from publishing your videos to YouTube, what other video or video-distribution sites are worth uploading to? - especially if your video clip has useful info that you think a general audience might like, and which can, in turn, help you acquire new customers.