How to Be Successful With New Web Initiatives

One of the traps that many organizations fall into when launching a new Web initiative is putting the focus of the project on new technology or new functionality.

Often clients will come to us and say "our website needs video" or "we need to start blogging" or "let's put together an email campaign."

To which we respond, Why? Are you trying to generate leads/sales? Do you want to provide information for educational purposes? Are you promoting an event? Do you want to grow your membership/contact list?

And, How many people do you need to reach to make the project worth your time and budget?

The Expensive Way: Throw It Against the Wall and See if It Sticks!

Regardless of what you are doing with the new technology—building a website, developing a mobile application, creating a social-media campaign, or launching an email campaign—you have to start with the end result.

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