PRO Article
Start Smart: A 10-Step Mobile Media Guide for B2B Marketers
Mobile's adoption rates (in the billions!) are astronomical. User-engagement levels (when was the last time you saw a business professional without a mobile phone?) are unprecedented. Far from being only a B2C marketing approach, mobile provides B2Bs with extraordinary opportunities.
But when it comes to mobile, B2B marketers find themselves more confused than confident.
Our previous 10-Step Guide focused on social media. This companion piece focuses on integrating mobile into the B2B marketing mix. Follow these 10 steps to ensure you start smart, launch strong, and produce mobile programs that deliver high return on investment (ROI).
1. Audit your Web content
Embarking on any new initiative starts with goal-setting. But there's the rule, and mobile proves the exception.
Why? Because of mobile's explosive growth and adoption rates, your business audiences are already trying to access your websites from their Web-enabled mobile devices. The problem? Your corporate website was created for desktop monitors, not for mobile environments with tiny screens.
Sign up for a 2-Day Free Trial »
Learn more about PRO Membership »
Comments
Great top 10 list. Mobile is the next big step for two websites I am currently working on and this is very helpful.