Email Offers Hollywood Blockbuster Marketing Opportunities—From Acquisition to Monetization

Since the birth of the motion-picture industry, the lifeblood of Hollywood movie studios has been the audience—the men, women, and children who've pumped billions of dollars into the box office for nearly a century.

Yet movie studios are now struggling to effectively reach their target audience. Technology has given way to new distractions—status updates, viral videos, MP3s, faux rock bands—making it difficult for studios to capture moviegoers' attention.

Now, like something out of a blockbuster film, the movie studios are on a quest to find the ultimate marketing channel.

The good news: They don't have to venture off to a galaxy far, far away.

Movie studios are not that different from your typical mom-and-pop store. Aside from the multibillion-dollar revenues, they too look for ways to reduce their budgets and maximize their marketing spend. They just happen to spend a tad more.

According to Hollywood's movie trade association, the average marketing cost for a single studio picture was $36 million in 2007, the latest year for which data is available. With competition as fierce as a battle scene from the movie Braveheart, motion-picture executives are forced to go all out and spend huge dollars, hoping they will attract an audience.

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