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How to Increase Web Traffic via Organic Search

by Ashley Cotter-Cairns  |  
October 4, 2011
  |  11,361 views

In this article, you'll learn...

  • Boost Web traffic via organic search
  • Build properly coded content for popular keywords
  • Promote your content via links

To increase Web traffic via organic search—without breaking the bank—you'll need to follow three key steps:

1. Research what's in demand
2. Create great content to meet that demand
3. Build links to promote that content

1. Research what's in demand

There should be no guesswork in your content-creation process. Creating content is pointless if you have no idea whether people are searching for it. The good news is that researching what content is in demand has never been easier thanks to a proliferation of online keyword research tools.

The rule of "garbage in, garbage out" applies here, though. How good is the data you're looking at? One tool will give you radically different results from another.


We're seeking to increase organic search traffic, and to my mind that means pleasing Google. The Google Adwords Keyword Tool will give us a great idea whether your keyword is worth pursuing, and it will also suggest synonyms and other close matches.

According to the following figure, "how to increase Web traffic" received 6,600 global searches in the previous 30 days. The green bar indicates a high amount of competition, so we'd better be sure to create excellent content, including images, and if possible, video.


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Ashley Cotter-Cairns is the publisher of Best Web Content Provider, which provides tools and services to help webmasters improve the performance of their businesses.

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  • by Nick Stamoulis Wed Oct 5, 2011 via web

    "Creating content is pointless if you have no idea whether people are searching for it."

    Great point! You have to focus on creating content that is both what your audience wants and what you need to build your brand.

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