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15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and Convert

by Tyler Garns  |  
December 19, 2011
  |  14,234 views

In this article, you'll learn...

  • 15 lead magnets that can help you capture and convert leads
  • Seven best-practices for presenting lead magnets
  • How to get prospects to give you their contact information

Many websites do a horrible job of capturing leads. Businesses think that slapping a "Contact Us" or "Sign Up for Our Newsletter" Web form on the homepage of a website is compelling enough to get visitors to give up their personal contact information. Think again.

Most websites capture less than 10% of their Web traffic. Think of how much revenue your business may be missing out on because you're not capturing the traffic you spend big bucks to get. If your business is throwing Web traffic in the trash, start re-evaluating your lead-capture strategy by looking at the effectiveness of your "lead magnets."

Best-Practices

The number of ways you can present lead magnets is limitless. Before we go into magnets that persuade visitors to give up their contact information, let's go over seven best-practices.

1. Understand what your 'ideal' prospects want, and give it to them


Determine what information your prospects are seeking to make a purchase decision, and make that information easily attainable.

2. Offer something that clearly leads to your product or solution

Tie your lead magnet to the problem you solve. Draw an arrow from your prospect's problem to your solution.


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Tyler Garns is director of marketing for Infusionsoft, a Web-based sales and marketing automation software that helps small businesses convert leads, save time, and manage more with less.

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Comments

  • by Amber King Tue Feb 28, 2012 via web

    These are great practices. There are plenty of competitors out there, businesses need to be on their toes at all times. Lead generation can be tricky if one does not know how to handle it.

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