Google recently introduced a search results section dubbed In-depth articles. The new type of listing was added after Google discovered that roughly 10% of users needed to look up information on a broad topic every day.

As the name implies, the in-depth articles search-results box consists of posts that provide exhaustive information on a subject, likely sparing one the need to look for additional material.

For example, let's say I'd like to know what Higgs boson is. Here are the three in-depth articles Google returned in response to my query:

So does the just-added search results section present new opportunities to content marketers? If your content strategy involves creating in-depth, timeless content on certain topics, read on... This article is for you.

How Google Picks In-Depth Articles

How does Google choose which post is worthy of in-depth status? A joint study by Denis Pinsky and Dr. Peter J. Meyer revealed some answers...

First, over 60% of all in-depth articles are by the following top 10 publishers:

  1. nytimes.com—25.3%
  2. wsj.com—8.0%
  3. newyorker.com—5.7%
  4. theatlantic.com—5.6%
  5. wired.com—4.2%
  6. slate.com—3.9%
  7. businessweek.com—3.7%
  8. thedailybeast.com—3.3%
  9. forbes.com—2.8%
  10. nymag.com—2.7%

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ABOUT THE AUTHOR
image of Alesia Krush

Alesia Krush is a digital marketer at software provider Link-Assistant.Com, which offers SEO PowerSuite, a professional toolset for all-round SEO, and BuzzBundle, a social marketing app launched in 2012.

Twitter: @AlesiaKrush