Google recently introduced a search results section dubbed In-depth articles. The new type of listing was added after Google discovered that roughly 10% of users needed to look up information on a broad topic every day.
As the name implies, the in-depth articles search-results box consists of posts that provide exhaustive information on a subject, likely sparing one the need to look for additional material.
For example, let's say I'd like to know what Higgs boson is. Here are the three in-depth articles Google returned in response to my query:
So does the just-added search results section present new opportunities to content marketers? If your content strategy involves creating in-depth, timeless content on certain topics, read on... This article is for you.
How Google Picks In-Depth Articles
How does Google choose which post is worthy of in-depth status? A joint study by Denis Pinsky and Dr. Peter J. Meyer revealed some answers...
First, over 60% of all in-depth articles are by the following top 10 publishers:
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