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2012's Top Lessons for B2B Marketers

by Jesse Noyes  |  
January 2, 2013
  |  10,116 views

I know, I know. You're probably reading this and thinking, "Great, another end-of-the-year list!"

I'm with you, friend. But, it's easy to get contemplative when the last quarter draws to a close. And there are real lessons to learn.

I picked up several when we at Eloqua released 40 Must-See Charts for Modern Marketers.

Here are eight lessons from 2012 for B2B marketers.

1. Manual is just too... manual


Marketing has grown far too complicated to be run in an entirely manual way. Among the chief roles B2B marketers can play is nurturing and qualifying leads for Sales. Manual processes just aren't enough for doing that effectively.

The proof is in the chart. We looked at automated campaigns versus campaigns that weren't automated. Those that were automated resulted in huge increases in conversion rates—to the tune of 200%.

2. Yes, influencers matter


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Jesse Noyes is corporate reporter at Eloqua, a provider of B2B marketing automation technology and expertise. Jesse's job is to find the hot topics and compelling stories throughout the marketing world. Reach him via Twitter at @noyesjesse.

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  • by Ryan Connors Thu Jan 3, 2013 via web

    Jesse,

    Great- it wasn't just another end of year list. Marketing automation is finally coming into the mainstream as technology is enabling the creation and sharing of quality content. I'm excited to watch the evolution as this wild west of Web x.0 gets settled.

  • by Nick Stamoulis Thu Jan 3, 2013 via web

    "But the pursuit of perfection can hinder as much as help."

    This applies to your content marketing efforts as well. I've worked with some clients that were so concerned about making every blog post and article perfect before it went out the door that nothing actually got published. Yes, you should want to put out great content but sometimes you need to just let it go!

  • by Michaela Tue Jan 22, 2013 via web

    What are some traffic trends for 2013? Already practicing SEO, blogging, PPC/CPV, Facebook... need some new diversified streams of traffic this year!

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