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2 Million Blog Posts Are Written Every Day, Here's How You Can Stand Out

by Puranjay Singh  |  
May 18, 2015
  |  14,753 views

If you are creating 500-word me-too blog posts that get read by no one, you are completely and absolutely wasting your time.

It's not your fault. You've been told by so-called experts for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales.

The thing is, a lot of these experts cut their teeth in the early years of the Web, when 500-word blog posts could win you fame and fortune.

Now? Not so much.

If you're serious about standing out from the 2 million blog posts pumped out every day, here's what you need to start doing.


(Editor's note: For an in-depth look at the topic of this article, see Ann Handley's Wall Street Journal best-seller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.)

1. Start writing better titles

A part of me dies every time I see an "SEO-optimized" title seemingly meant to destroy all joy from the act of writing (or reading). I'm talking about titles like these:


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Puranjay Singh is founder of GrowthPub.com, a provider of content marketing for startups.

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Comments

  • by Olivia Mon May 18, 2015 via web

    Great article! .... But GIFs or no GIFs? :-)

  • by Reinaldo Lopez Tue May 19, 2015 via web

    Awesome article and great tips for writing content and what works now which is critically important. Thanks for the post and look forward to others.

  • by Mark Mon May 25, 2015 via web

    Awesome article Puranjay. Really love the advice you've given here. I've written a curated post of the best tips you have here and add my own insights about your post:

    http://blog.bizcravemarketing.com/heres-how-to-guarantee-people-are-reading-your-blog

  • by Patricia Saya Mon Jun 29, 2015 via web

    Puranjay, thanks for the useful info. Morrow also suggests infusing your blog post with power words to get attention. See his popular post, "317 Power Words That'll Instantly Make You a Better Writer."

  • by Samantha Taylor Fri Nov 3, 2017 via web

    Thank you very much for sharing! Samantha

  • by Eliasar barraza cebreroz Sun Feb 4, 2018 via mobile

    Muy interesante

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