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Five New Ways to Use Push to Make Mobile More Actionable

by Mallory Lee  |  
June 4, 2015
  |  1,551 views

Push messaging isn't just about getting your message out. It's about interacting with your mobile users in a personal way—on their most personal device—by not only reaching them quickly but also creating a meaningful interaction with your brand.

Ideally, your mobile app will do more with a push message than simply display an "FYI" or reminder.

Sending targeted, relevant messages is no longer a best practice; it's a basic level of engagement that consumers expect. Already, among US consumers, 18% (and rising) expect to engage with brands to get service and information both immediately and in context, according to Forrester Research.

What do I mean by context? It means helping a user instinctively know what you want them to do with their device in the shortest amount of time possible, thus reducing barriers to action. At Bluebridge, (where I work) we've found that the best mobile marketers do exactly that.

Here are five new ways that you may not have considered before for using push and inspiring action.


1. Ask a question

Try drawing users into the app with a question, like the way you might with a subject line of an email.

Piquing their curiosity is a powerful way to entice them into your app to check out details of an event they don't want to miss out on, new content you've launched, or a new feature of the app you're promoting.


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Mallory Lee is VP of marketing at mobile app solutions provider Bluebridge, where her focus is scalable growth and return on marketing investment.

Twitter: @MalloryRLee

LinkedIn: Mallory Lee

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  • by Marloes Oost Mon Jun 8, 2015 via web

    Nice article. Especially the importance of engaging and interacting with your users by creating relevant content at the rigth time and location. Would you agree to add as a sixth one to use deep linking? With deep linking you can send users to content buried deep inside your app. A push notification generally takes the user to the homepage of your app which makes, but with deep linking your offer the right content instantly.

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