Greetings, fellow marketer!
2010 brings us a brand-new year and a clean slate. It's also a good time to reflect on what we can improve upon. Social media has changed marketing as we know it, and has impacted the way we as marketers do business.
If you're not already focusing on social media as an important part of your marketing mix, it's definitely time to do so. Here are a few resolutions to help you get started and a few resources that will ensure you succeed:
- Do your homework. Take the time to learn from the mistakes and successes of marketers who have similar goals. We recently surveyed 5,140 marketing professionals to see how they're using social media to launch campaigns and promotions, measure ROI, and engage audiences. Check out our findings in The State of Social Media Marketing, a 242-page research report. This groundbreaking report is $599. If you upgrade to a Pro membership, it's yours for just $359 (40% off).
- Define specific objectives for your social marketing campaigns. Be sure to review our how-to guide, A Step-by-Step Guide to a Successful Social Media Program, to learn how to create your social media strategy, policy and team. Download it today for just $99 (free for Pro members).
- Align your objectives with corresponding metrics so you can prove ROI to management. Social Media ROI Success Stories explains how social media is changing the way we market, and shows you how 11 companies are measuring and monitoring the success of their social media campaigns. Access this report for $49 (free for Pro members).
- Stay on top of social media trends. Almost every week, we offer live online seminars to keep our members ahead of the marketing curve. These seminars, which include 44 on social media topics are also available on-demand. You can check out today's seminar for FREE (live at noon ET, 3:00 p.m. ET or on-demand any time after that)—it reveals key takeaways from The State of Social Media Marketing report. Seminars are usually $129 each (free for Pro members).
- Upgrade to a Pro membership. Make your job easier by becoming a Pro member and you'll get instant access to all of our live and on-demand seminars, case study collections, how-to guides and so much more—at no additional cost. You'll also get a 40% discount on all of our research.
Upgrade today.
With resolutions like these—and our expert resources supporting you—you're bound to have your best social media marketing year yet.
Good luck in 2010!
:: Anne Yastremski
:: Director of Membership
:: MarketingProfs
:: (866) 557-9625 |
