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Take Advice from the Experts: Six Tips for Social Media Success
Even the very best marketers can use a little advice—and new ideas—every now and then. With that in mind, six of our favorite social media marketers share their secrets to social success:
- Start with the Right Strategy
"Align with the goals of your department. That's a good starting place. In most cases your department strategy should also align to a larger corporate strategy. We don't want a communication strategy that is at odds with our service strategy." (Shannon Paul, Blue Cross Blue Shield)
- Know Your Objectives
"Tie your social media activities to existing objectives, such as increasing online sales, driving web traffic or boosting attendance at your next webinar or offline event. Set a reasonable target, see what happens and use it as a benchmark for future campaigns." (David B. Thomas, Radian6)
- Deliver Relevant Content
"Deliver the right content, at the right time, in the right channel to the right customer (or partner). Relevant content happens as a result of listening, thought leadership, Google insights, and community sentiment." (Michael Brito, Edelman Digital)
- Develop Meaningful Relationships
"Use social media as a platform for developing relationships. Show your thought leadership by answering questions on LinkedIn and Quora—it could lead to new contacts and leads." (Shashi Bellamkonda, Network Solutions)
- Integrate into Your Marketing Mix
"Don't leave opportunities on the table; explore how you can extend your marketing effort by integrating social elements into your PR, events and customer support activities." (Jane Price, Marketing Consultant)
- Measure What Matters
"Distill social media measurement down to core metrics that your company is already measuring that have history behind them. When you show what social media is or isn’t delivering there is a conversation that can take place." (Nichole Kelly, Full Frontal ROI)
Want more advice like this? These experts (and more than 20 others) are also presenting at SocialTech. And, with SocialTech Online, you have access to all 12 conference sessions for only $99. Watch live streaming video on March 30, or view (or review) presentation recordings on-demand through June 30.
Learn more about SocialTech Online and register now.
See you Online March 30!
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:: Sharon Hudson
:: Vice President, Events
:: MarketingProfs
:: (866) 557-9625 |
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SocialTech Online
Live: March 30, 2012
On-Demand: 90 days
Register Now—Just $99 What You Get:
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Live broadcast of all 12 SocialTech presentations, including opening keynote by Sally Hogshead |
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Opportunities to ask presenters questions during live Q&A periods |
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Unlimited, on-demand access to recorded sessions for 90 days after the live event concludes |
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Invitation to MarketingProfs' SocialTech Online Facebook group, reserved exclusively for virtual participants |
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