Contributed by Justin Gray
- Three Steps to Better Marketing and Sales Alignment
Sales and marketing teams can often seem aligned—even when they aren't really. In fact, alignment levels have been decreasing. Take ...
- How to Fill the Marketing Void Created by Coronavirus and Get the Budget to Pay for It
As marketers scramble to refocus their strategy now that live events are canceled or postponed, it's a struggle to get ...
- Three Marketing Automation Fails You're Committing Today
Newbie and seasoned marketers alike often make these three errors in using marketing automation. Are you making the same mistakes?
- Predictive Analytics Has a Scaling Problem, and Bad Data Is to Blame
Studies claim that predictive analytics is a must-employ tactic. If that's true, then marketers need to understand its scalability limitations ...
- Warning: The Rest of Your Company Has Absolutely No Idea What Marketing Does
Your marketing department can be successful and still have the rest of the company wonder Marketing is needed. That disconnect ...
- Hyper-Personalization? Forget the 'Hyper' and Just Be Personal
Hyper-personalization is the latest buzzword—as if it's no longer enough to be personal... you have to add some hyperbole to ...
- Can Marketing Automation Work for Your Company?
I hear a lot of excuses about why marketing automation won't work: My company is too small; my product is ...
- Four Tips for Building Fail-Proof Buyer Personas
Whether you think it, believe it, or discard it... the truth is that buyer personas are the start of every ...
- Four New Ways Your Marketing Automation Investment Will Pay Off
Marketing automation companies are steadily rolling out new features and new versions of their products. What changes can you expect? ...
- Three Ways to Improve Your Lead-Scoring Process
Lead scoring enables marketers to precisely measure the warmth of leads before passing them to Sales, thereby increasing conversion rates. ...
