About the Contributor

Contributed by Jo Roberts

• Thanks, Obama: A Special Request From a Marketing Maker

  CONTENT TYPE: Infographic | ELEMENT: | TOPIC:

  Mr. President, you want us to celebrate "A Week of Making" starting June 12, encouraging folks to get their hands ...

• Introducing the Finalists for MarketingProfs' Second Annual Bright Bulb B2B Awards

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The MarketingProfs Bright Bulb B2B Awards celebrate the excellence, innovation, and brilliance of today's B2B marketers, agencies, brands, and marketing ...

• Why Your Buyers Are Ignoring Your Lead-Gen Efforts

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Your buyers are more likely than ever to ignore your lead-gen efforts. Why is that?

• 14 Ways to Improve Conversion Rates of Online Forms

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Online Web forms that capture customer data in exchange for content—or another kind of information or service—are often the first ...