Jo Roberts is a product marketing manager at MarketingProfs. You’re as likely to find her geeked out analyzing competitive research data as immersed in perfecting campaign creative and copy. She really loves launching new products, initiating new content programs, and taking on other challenges that involve “new.” Plus, as a veteran of VC-funded B2B tech startups, she’s an in-the-trenches professional who’s cut her teeth on acting fast with little cash on hand—and producing big results.

Jo is a self-described introvert, lover of infographics, Twitter addict, and a food geek with a burning love for taco trucks. Find her online on Twitter or LinkedIn.