About the Contributor

Sandy Carter is Vice President, SOA & WebSphere Marketing, Strategy and Channels for IBM Corporation, leader of a global marketing organization with over 20 industry marketing awards, and author of the successful Service-Oriented Architecture technology book called, The New Language of Business: SOA & Web 2.0. Sandy is responsible for IBM’s cross-company, worldwide SOA marketing initiatives and is in charge of one of IBM’s premiere brands – IBM WebSphere. Under her leadership, IBM WebSphere has shown strong growth. Sandy runs IBM’s marketing board for SOA which encompasses all software, services and product units as well as supporting units of finance, support and enablement. Sandy is a frequent speaker at industry events sponsored by InfoWorld magazine, Forrester, Gartner Group, IDC, and Women in Technology (WITI). Sandy has also published more than 32 industry perspectives and bylines focused on SOA in news media outlets. This month Sandy released a second book called The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market. In it, Sandy shares her perspective on next generation marketing techniques, such as blogs, twitter, social media, widgets, viral marketing, and more, that address the complexities of today’s business world. Coupled with over 54 customer case studies and her own success stories, Sandy shows how to drive results in a more cost effective way. Fast Company Magazine has named Sandy Carter among "The Most Influential Women in Technology" in the "Executives" category in their February 2009 issue.