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is the CEO of
, an Atlanta-based prospect development company that helps B2B sales and marketing executives fill their forecasts with sales-ready buyers.
Authored by Dan McDade
The Folly of Inbound Marketing
Too many companies focus most of their time and money on inbound marketing campaigns and not enough time on outbound ...
10 Questions + 10 Actions = Lead Generation Gains
Is your organization experiencing a critical gap between Marketing and Sales performance expectations and actual results? If so, answer these ...
What Doesn't Work in Lead Management
Effectively managing sales leads today is tricky, but not if you understand the problems between Marketing and Sales. Learn which ...
Five Strategies for Speaking to B2B Buyers' Pain Points
Effective B2B lead generation, lead qualification, and lead nurturing programs are built on a rock-solid messaging platform—your offer. The most ...
Four 'Secrets' to Turning Raw Leads Into Real Opportunities
Raw leads are neutral entities at first, but you can turn them into real prospects. Learn how to qualify those ...
Why Sales Needs Fewer Leads From Marketing
Buyers are now driving the buy/sell process once controlled by field sales, causing sales teams to miss their targets. But ...
Sales and Marketing Best-Practices: Seven Heavenly Virtues
Sales and marketing best-practices are universally desirable—but, too often, elusive. Here are seven solid best-practices that address the misalignment between ...
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