Contributed by Eran Livneh
- Top 13 Marketing Budget Wastes—and How to Avoid Them
Once again, it is that time of year... when marketing departments are busily preparing next year's budget. As we all ...
- Reverse-Engineer Your Marketing
Reverse engineering is the process of working back to a solution from an end result. In the era of result-oriented ...
- Measuring Marketing ROI – How Low Can You Go?
ow do you measure the impact of marketing on the bottom line? Eran's answer is simple but disappointing: you cannot.
- How To Measure Your Marketing
hat is your most important marketing tool? Your spreadsheet application should be high at the top of the list. These ...
- Do You Know Your Customers...By Name?
You’ve been doing the tradeshows. You’ve been spending on a PR agency. You’ve been running ads – both print and ...
