Contributed by Kerry O'Shea Gorgone
- Bringing the Mainframe to Millennials: B2B Marketer of the Year Deon Newman Talks to Marketing Smarts [Podcast]
Deon Newman, IBM's vice-president of marketing for System z, and recipient of the B2B Marketer of the Year Award at ...
- Multitasking Distracts the Mindful Marketer: Lisa Nirell Talks to Marketing Smarts
Marketing consultant, author, and speaker Lisa Nirell talks about how mindfulness makes you a more effective marketer.
- Why Your Marketing Doesn't Work: Tamsen Webster Talks to Marketing Smarts [Podcast]
Communication expert Tamsen Webster explains why most marketing and sales messages fail to drive action; she also shares the surprisingly ...
- The Marketing Performance Blueprint: PR 20/20 Founder Paul Roetzer Talks to Marketing Smarts [Podcast]
Paul Roetzer—founder of inbound marketing agency PR 20/20, author of The Marketing Agency Blueprint—shares tips for smart staffing and measuring ...
- The Future of Enterprise Marketing: Sysomos SVP Amber Naslund Talks to Marketing Smarts [Podcast]
Sysomos SVP of Marketing Amber Naslund shares insights about enterprise marketing, the importance of corporate culture, cultivating brand advocates, and ...
- The Secret to Shareable Content: Syed Balkhi Talks to Marketing Smarts [Podcast]
Entrepreneur Syed Balkhi, creator of popular sites List25 and WPBeginner, shares tips for creating shareable content.
- Omnichannel Marketing for Brands: Mark Schaefer Talks to Marketing Smarts [Podcast]
Marketing consultant, speaker, and author Mark W. Schaefer discusses omnichannel marketing for brands, content shock, Big Data, and more.
- Making Connections in B2B Marketing: Uthpala Kumara Talks to Marketing Smarts [Podcast]
Aviation and hospitality industry marketer Uthpala Kumara of JKCS offers insights into building relationships in B2B industries with long, complex ...
- Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing Smarts [Podcast]
Crowdly founder Dan Sullivan shares insights about community management, brand advocacy, influencer outreach, and the psychology of trolls.
- The New Rules of Sales and Service: David Meerman Scott Talks to Marketing Smarts [Podcast]
Best-selling author, speaker, and marketing expert David Meerman Scott discusses the radical change underway in sales and customer service, and ...
- Everybody Writes... Especially Marketers! Ann Handley Talks to Marketing Smarts [Podcast]
MarketingProfs Chief Content Officer Ann Handley shares insights from her book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good ...
- Storytelling and Nonprofit Marketing: Invisible People's Mark Horvath Talks to Marketing Smarts [Podcast]
Mark Horvath, founder of InvisiblePeople.tv, shares advice for marketers on how to share meaningful stories that move people to take ...
- Finding Your Niche With 'Fractal Marketing': Andrew Davis Talks to Marketing Smarts [Podcast]
Marketing expert and bestselling author Andrew Davis talks about niche marketing, brand partnerships, and ways nonprofits can get free marketing ...
- Smart Hiring and Quality Content: C.C. Chapman Talks to Marketing Smarts [Podcast]
Marketing expert and frequent speaker C.C. Chapman, co-author of Content Rules and 101 Steps to Making Videos Like a Pro, ...
- Choosing the Right Marketing Software: Rebecca Lieb Talks to Marketing Smarts [Podcast]
Altimeter Group analyst and digital marketing expert Rebecca Lieb shares insights from a recent report on marketing software vendors, and ...
- Social Media Engagement: Kim Garst and Nathan Latka, at Social Fresh, Talk to Marketing Smarts[Podcast]
MarketingProfs' Kerry O'Shea Gorgone interviews Kim Garst of Boom Social and Nathan Latka of Heyo onsite at the Social Fresh ...
- The Mobile Commerce Revolution: Tim Hayden Talks to Marketing Smarts [Podcast]
Tim Hayden, co-author of the forthcoming book The Mobile Commerce Revolution, shares insights into consumer behavior, how mobile affects that ...
- Presentations: 'Show and Tell' Author Dan Roam Talks to Marketing Smarts [Podcast]
Show and Tell author Dan Roam explains a new way to craft presentations that will grab (and keep) your audience's ...
- Brand Attachment: Larry Vincent Talks to Marketing Smarts [Podcast]
Larry Vincent, founder and executive director of The Brand Studio at United Talent Agency, discusses brand attachment, including how marketers ...
- The Digital Crown: Author Ahava Leibtag Talks to Marketing Smarts [Podcast]
Content strategy expert and author Ahava Leibtag shares practical tips for helping your organization develop a content marketing strategy.
- The Digital Marketer: Larry Weber and Lisa Henderson Talk to Marketing Smarts [Podcast]
From native advertising and content strategy to how the C-Suite has evolved, Larry Weber and Lisa Henderson discuss what marketers ...
- How to Make a Lasting Impression: 'Clarity Therapist' Steve Woodruff Talks to Marketing Smarts [Podcast]
"Clarity therapist" Steve Woodruff explains how you can break through the noise, help people to understand your business, and ensure ...
- Customer Frustration and Business Vulnerability: Stephen Beck Talks to Marketing Smarts [Podcast]
Change expert and business consultant Stephen Beck discusses how focusing on customer frustration and business vulnerabilities can help you grow ...
- MOOCs for Marketing: Matt Grant Returns to Marketing Smarts [Podcast]
Former Marketing Smarts host Matthew T. Grant returns to talk with Kerry O'Shea Gorgone about developing online courses as a ...
- Your Brand, The Next Media Company: Michael Brito Talks to Marketing Smarts [Podcast]
Michael Brito discusses why companies need to become publishers, and how they can transform their organizations to embrace this change.
- Simplicity, Purpose & Innovation: CMO Margaret Molloy Talks to Marketing Smarts [Podcast]
Siegel+Gale CMO Margaret Molloy shares tips for creating a culture of innovation, creating effective B2B content marketing, measuring impact, and ...
- Battling Mediocrity in Content: Ann Handley Talks to Marketing Smarts [Podcast]
MarketingProfs Chief Content Officer Ann Handley discusses her evolution from journalist to content marketer, and shares tips for becoming a ...
- The Trouble With Half-Truths: 'Spin Sucks' Author Gini Dietrich Talks to Marketing Smarts [Podcast]
Noted communication professional, speaker, and "Spin Sucks" author Gini Dietrich explains how lying or "spinning" damages brands in the long ...
- Social Pros All-Stars: Jay Baer Talks to Marketing Smarts [Podcast]
Jay Baer of Convince and Convert, author of Youtility and co-host of the Social Pros Podcast, talks about some interesting ...
- Social Selling and the Modern Buyer: Jill Rowley Talks to Marketing Smarts [Podcast]
Jill Rowley issues a clarion call for salespeople to embrace social selling, or risk losing out as modern buyers increasingly ...
- Shipshape Social Strategy for B2B: Jonathan Wichmann Talks to Marketing Smarts [Podcast]
You think you have problems: Try pulling into port with a dead whale hanging off the bow of your ship! ...
- B2B Marketing Confessions: John J. Wall Talks to Marketing Smarts [Podcast]
John J. Wall, author of B2B Marketing Confessions, shares insights from his book, including an explanation of "pragmatic marketing" and ...
- Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast]
Marcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)!
- Entrepreneurship for Freaks: Chris Brogan Talks to Marketing Smarts [Podcast]
Chris Brogan discusses his new business book, The Freaks Shall Inherit the Earth, as well as what distinguishes "freaks" from ...
- SXSW Interactive 2014: Five Takeaways for Marketers
Didn't make it to SXSW Interactive 2014? Don't worry; I took notes. Here are some session takeaways and brand lessons ...
- 16 Podcast Hosting Tips I Learned From Marketing Smarts
These are the podcasting lessons I've learned after hosting 40 episodes of the Marketing Smarts podcast.
- Visual Storytelling: Ekaterina Walter Talks to Marketing Smarts [Podcast]
Ekaterina Walter has led strategic and marketing innovation for brands such as Intel and Accenture, and she is a cofounder ...
- Facebook Marketing Expert Mari Smith Talks to Marketing Smarts [Podcast]
Facebook marketing expert Mari Smith shares tips for achieving the best reach possible using a combination of paid and organic ...
- Bankable Leadership: Author Tasha Eurich Talks to Marketing Smarts [Podcast]
Organizational psychologist and best-selling author Tasha Eurich offers insight into effective management, and how anyone can learn to be a ...
- Audience-Centric Marketing: Tom Webster Talks to Marketing Smarts [Podcast]
Tom Webster, vice-president of marketing and strategy at Edison Research, explains the simple shift in thinking that can help marketers ...
- Fun With Data Science: John Foreman of MailChimp Talks to Marketing Smarts [Podcast]
MailChimp's chief data scientist explains what "data science" is and how it affects marketing communications, product development, and more. He ...
- Google+ for Brands: Lynette Young Talks to Marketing Smarts [Podcast]
Social technology strategist and Google+ expert Lynette Young shares insight into how businesses can take advantage of the social network's ...
- Promote Yourself: Author Dan Schawbel Talks to Marketing Smarts [Podcast]
Bestselling author and millennial branding expert Dan Schawbel shares career tips and insights from his book, Promote Yourself: The New ...
- Supercharge Your Storytelling: Burt Herman of Storify Talks to Marketing Smarts [Podcast]
Burt Herman, co-founder of Storify, explains how to curate quality content using a mix of social media feeds, how technology ...
- Revenue and the CMO: Author Glenn Gow Talks to Marketing Smarts [Podcast]
Helping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program ...
- New Business Networking: Author Dave Delaney Talks to Marketing Smarts [Podcast]
Nashville-based consultant and "New Business Networking" author Dave Delaney shares tips for rebuilding your network after a move or a ...
- Marketing Smarts Special: Industry Stars Reveal Their No. 1 Strategy for Success [Podcast]
16 Marketing Smarts guests from 2013 tell you which marketing tactic they would choose, if they could use only one.
- Jab, Jab, Jab, Right Hook: Author Gary Vaynerchuk Talks to Marketing Smarts [Podcast]
In his third book, Jab, Jab, Jab, Right Hook, Gary Vaynerchuk offers marketers strategies and tips to help them succeed ...
- QR Codes Kill Kittens: Author Scott Stratten Talks to Marketing Smarts [Podcast]
Scott Stratten's expressed his frustration with QR codes in no uncertain terms. His most recent book—QR Codes Kill Kittens—provides example ...
- The Language of Brand Love: Loveworks Author Brian Sheehan Talks to Marketing Smarts [Podcast]
Author Brian Sheehan discusses his latest book "Loveworks," the characteristics of beloved brands, and how you can create a "sensual ...
- Are You a Smart Sales Manager? Josiane Feigon Talks to Marketing Smarts [Podcast]
Inside sales expert and author Josiane Feigon discusses her new book, Smart Sales Manager, explains how to manage Millennials, and ...
- Mastering the Invisible Sale: Tom Martin Talks to Marketing Smarts [Podcast]
Tom Martin—founder of Converse Digital and author of The Invisible Sale—discusses his secrets for using content and social networking to ...
- Audiences Are Assets: Author Jeffrey K. Rohrs Talks to Marketing Smarts [Podcast]
Using paid advertising to borrow someone else's audience isn't sustainable. Jeffrey K. Rohrs explains how to build a "push-button audience" ...
- From White Papers to MyKidsAdventures: Michael Stelzner Talks to Marketing Smarts [Podcast]
Michael Stelzner talks about his journey from writing white papers to founding MyKidsAdventures.com, and what he learned along the way ...
- The Six-Word Story: A B2B Forum Recap in Pictures #mpb2b
Wth 42 sessions at this year's B2B Forum, you can bet there was a lot to love. One session that ...
- Entrepreneurial Spirit: The Founders of Barefoot Wine Talk to Marketing Smarts [Podcast]
Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top ...
- Whiteboard Selling: Author Corey Sommers Talks to Marketing Smarts [Podcast]
Corey Sommers, SVP of whiteboard strategy at Corporate Visions, is also co-founder of WhiteboardSelling, where he was CMO. In this ...
- Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts [Podcast]
Presentation expert Nancy Duarte shares tips for creating marketing presentations that persuade, and talks about how she and her husband ...
- Employees as Brand Advocates: IBM's Ethan McCarty Talks to Marketing Smarts [Podcast]
IBM's Director of Social Strategy and Programs Ethan McCarty talks about how (and why) the company selects and showcases the ...
- Eyes Wide Open: Author Noreena Hertz Talks to Marketing Smarts About Consumer Behavior [Podcast]
What factors influence decision-making? Author Noreena Hertz discusses her book, Eyes Wide Open, which uses scientific research about decision-making processes, ...
- IBM's Ed Abrams on SMB Social Strategy and Content Marketing
Ed Abrams, vice-president of marketing for IBM's small and midsize business unit, offers tips for SMBs on social strategy, content ...
- Tasteful Branding: Supermarket Superstar Chris Cornyn Talks to Marketing Smarts [Podcast]
Food branding expert Chris Cornyn serves up marketing advice for would-be food entrepreneurs—including on the Lifetime reality series "Supermarket Superstars."
- Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts [Podcast]
Jonah Berger, author of the bestselling book Contagious, discusses how companies can use word-of-mouth and social transmission to amplify their ...
- Angry Walnuts and Men's Health: 'ZERO--The End of Prostate Cancer' CEO Jamie Bearse Talks to Marketing Smarts [Podcast]
Jamie Bearse, CEO of ZERO—The End of Prostate Cancer, discusses nonprofit marketing, blogger outreach, and promoting men's health (even when ...
- Tips for Wrangling Content (and Cattle): Spredfast CMO Jim Rudden Talks to Marketing Smarts [Podcast]
Spredfast CMO Jim Rudden discusses trends in social marketing, content strategy, and using existing content to make "content risotto."
- Social, Mobile, and the Future of Sports Marketing: Michelle Andres of the Baltimore Ravens Talks to Marketing Smarts [Podcast]
Michelle Andres, vice-president of digital media for the Baltimore Ravens, explains how the organization rose to social media prominence in ...
- Think Like a Rock Star: Author Mack Collier Talks to Marketing Smarts [Podcast]
Author Mack Collier talks to Marketing Smarts about his book Think Like a Rock Star and the ways companies can ...
- Content Marketing and Entrepreneurship: Skyword CEO Tom Gerace Talks to Marketing Smarts [Podcast]
Serial entrepreneur and Skyword CEO Tom Gerace talks with Marketing Smarts about content strategy, affiliate marketing, entrepreneurship, and everything in ...
- Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott Talks to Marketing Smarts [Podcast]
A perennial favorite of marketers and marketing instructors alike, The New Rules of Marketing and PR by David Meerman Scott ...
- Choose Your Own Marketing Adventure: Nick Westergaard Talks to Marketing Smarts [Podcast]
Nick Westergaard of Brand Driven Digital gives us a sneak peek at his B2B Marketing Forum presentation on Choosing Your ...
- Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer Talks to Marketing Smarts [Podcast]
Jay Baer's new book, Youtility, provides a comprehensive guide for businesses on "marketing sideways" and winning loyal customers by providing ...
- Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]
Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. His marketing blog, ...
- Marketing Lessons From Lady Gaga: Author Jackie Huba Talks to Marketing Smarts [Podcast]
Best-selling author and online marketer Jackie Huba shares marketing lessons from her book Monster Loyalty: How Lady Gaga Turns Followers ...
- How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast]
Ian Cleary discusses how he started the social media and technology blog RazorSocial.com, and the tools and tactics he used ...
- Marketing Megatrends: Observations From Arianna Huffington at Vocus's Demand Success Conference
Demand Success conference keynote speaker Arianna Huffington gave attendees her take on marketing today, as well as on how the ...
- What's the Future of Business? Author Brian Solis Talks to Marketing Smarts [Podcast]
Providing the best product won't be enough to carry your business into the future: You need to create experiences your ...
- Management and Why Nice Companies Finish First: Author Peter Shankman Talks to Marketing Smarts [Podcast]
"Be nice" isn't just advice for kindergartners: Nice businesses earn more money. Author Peter Shankman talks about the value of ...
- Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]
National Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks ...
- Networking for Introverts and Other Tips from B2B Forum Keynote Speaker Jill Foster [Video]
B2B Marketing Forum Keynote Jill Foster gives us a sneak peek of her presentation "Stuck in Elevators and Other Unsavory ...
- Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]
Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance ...
- Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]
Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build ...
- Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]
Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the ...
- Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]
Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back ...
- Pinterest and Copyright: Lessons in Life and Law
Do copyright laws apply to posting content on Pinterest? Learn why you might not want to take legal action if ...